Just Homes Charity · Our People

Our People

Chief Executive

Christina George Isaac

CEO Just Homes Charity

Christina Isaac serves as Managing Director of First Fruits and Chief Executive Officer of Just Homes Charity, where she has dedicated nearly three decades to addressing homelessness and developing sustainable, compassionate solutions for vulnerable individuals across London.

A Thought Leader in What Works to Tackle Homelessness

Her work is rooted in a deep-rooted belief that every person- regardless of their circumstances- deserves safety, dignity and hope.

As the leader of Just Homes Charity, Christina has become a trusted voice in building sustainable, practical, and compassionate solutions in the homelessness sector. She is committed to establishing best practice standards, embedding technology to improve outcomes, and creating environments where people can rebuild their lives with dignity.

At the heart of her leadership is a belief in hope. Christina is known for “lighting a candle” for those who have given up hope, empowering individuals with life skills, confidence, and community. She transforms lives not by doing for people—but by enabling them to believe in themselves and take the steps to change their own stories.

Raising Standards of Best Practice

Christina is known for setting a benchmark of best practice in the sector. Under her leadership, Just Homes has developed a model that prioritises homes, not institutions. Each property is designed to be a safe, welcoming environment with a genuine community feel—places where people can heal, rebuild, and move forward. Her approach recognises that a home is only the first step; people also need the tools and confidence to shape their own futures.

Driven by this vision, Christina has built programmes that teach essential life skills, nurture self belief, and empower individuals to help themselves. Her work lights a candle of hope for people who may have given up or feel that hope has given up on them. Time and again, she and her team at Just Homes have seen individuals rebuild their lives, regain stability, and rediscover their own strength.

Purpose, Perseverance, and Personal Mission

A powerhouse of perseverance, Christina lives and works in Newham, remaining deeply connected to the communities she serves. Her faith, determination, and compassion drive everything she does. She is relentless in turning the impossible into the achievable and in building places where people feel welcome, cared for, and able to find their place in the world.

Based in Newham, Christina continues to champion innovative, compassionate responses to homelessness—advocating for real solutions, real change, and real opportunity. With her unwavering perseverance and purpose, she is not only transforming the lives of the people Just Homes serves, but shaping a future where everyone has the chance to thrive.

In addition to her extensive professional experience in this sector, Christina has a range of academic, finance and management qualifications including MSc Physics, BCS Certificate in Business Analysis Practice, Change Management Foundation and Practitioner- APMG, HR for Non-HR Managers CIPD. She is also part-qualified with ACCA and is a Prince 2 Practitioner.

Trustee Directors

We have a team of Directors who enable us to achieve our values

Peter Sell

Chair of Trustee

Fellow of the Royal Institute of Chartered Surveyors and a Partner of Gardiner & Theobald LLP. Over 40 years’ experience of working in the construction industry with 15 of these as a Partner involved in running a large multi-national professional services organisation. He has a local connection to Newham for the last 40 years and has been a Newham church leader for over 30 years.

Eva Price

With long experience in church pastoral work, Eva has training in benefits & debt advice and advocacy, basic and cross-cultural counselling. She has an understanding of immigration issues relating to no recourse clients and a number of practical skills. She worked as Support Manager for Just Homes Women's Project for 11 years until 2017. She was a founder member of the Alternatives Trust East London volunteer team, working with a similar client group to Just Homes women's project as a trained advisor, and continues as one of their trustees. She has overseas experience, having worked in Bangladesh for 7 years, speaks Bengali and has an understanding of Asian culture. She continues to work part time as pastoral worker and Elder with her church in East London.

Mark Farlow

Mark Farlow is a dedicated and experienced social worker with over 26 years of expertise in supporting disadvantaged children, young people, and vulnerable adults. His career spans various roles within the care system, including managing leaving care services, unaccompanied asylum-seeking children, and youth offending teams. Mark has worked for several London boroughs, holding positions such as Team Manager for Leaving Care and Consultant Social Worker for Youth Support. His expertise includes strategic responsibility, complex case management, and project work. Recognised for his strong communication skills, both written and verbal, Mark excels in building effective relationships with clients, colleagues, and partner agencies. His consultative and reflective management style, coupled with a 'can do' attitude, fosters a collaborative environment aimed at achieving positive outcomes. Committed to lifelong learning, Mark continually seeks to develop his skills and knowledge. As a trustee for Just Homes, he brings a wealth of experience and a compassionate approach to improving the lives of those in need.

Genny Middlemast

Genny is a, motivated professional, passionate about placemaking and ensuring that homes are available to all. She currently works for a volume housebuilder where her role involves managing several major applications for residential development and associated infrastructure across Essex. She has experience of coordinating and submitting planning applications on sites, taking a project from site promotion and PREAPP to delivery and discharge of conditions. She also has experience of managing portfolio of strategic sites which she promotes at all stages of the local plan process. Outside of work Genny volunteers as part of the East of England RTPI Young Planners Committee. She has also supported a variety of charities with various planning matters, giving advice and securing planning permission.

Julia Margaret Acott

Julia was the Founder and Director of Alternatives Trust East London, working from 1994 - 2020 holistically supporting vulnerable, destitute women and their children. She is a UKCP and BACP registered and accredited Counsellor, holding a Masters in Counselling and Psychotherapy, and a BSc in Integrative Counselling in addition to a PG Dip in Supervision. Julia was a resident at Newham for 38 years. She moved to Hastings in 2020 and retains a passion to make a difference to the most vulnerable in her local community. In Hastings Julia continues her counselling and is a trustee with Transom Trust, working to support the homeless from the streets.

Julia joined us in September 2013, bringing with her a wealth of experience in working with women who have been through very difficult circumstances. Our work among the mothers and children who are fleeing domestic violence has benefitted much with her counselling and creative skills.

Julia is ever willing to come on board to guide and advise us on our initiatives among women. Her generosity and honesty, coupled with humble service-mindedness has been a source of asset and support to our management and staff over the years.

Staff Team